Hegeler Carus Mansion Requesting Proposals from Marketing Firms

LaSalle, IL – February 17, 2025 – The Hegeler Carus Mansion, a National Historic Landmark, committed to preserving its legacy through educational and cultural activities, is launching a comprehensive Marketing Plan aimed at raising awareness and increasing the number of visitors.

Launching the Marketing Plan: A Strategic Approach to Growth and Engagement

As part of this forward-looking initiative, the Mansion is posting a “Request for Proposal” (RFP) on its website, and also sending the RFP to leading marketing firms, to develop a Marketing Plan designed to elevate the Mansion’s public profile and extend its reach.  With an emphasis on both digital and traditional platforms, the marketing strategy aims to:

• Increase awareness of the Hegeler Carus Mansion  

• Increase the number of Visitors

The new Marketing Plan will employ innovative tactics, including a strong social media presence, a dynamic website, and an increased presence in the museum, architecture, arts and cultural sectors.

“The Hegeler Carus Mansion has always been a home of cultural preservation, architectural wonder, and innovation, and this Marketing Plan is a pivotal moment in our journey towards sustainability” said Laura Walker, Executive Director of the Hegeler Carus Foundation. “By focusing on long-term sustainability, we are ensuring that our work will continue to resonate for years to come. Our Marketing Plan is crucial to achieving this goal through connecting with new and existing audiences and furthering our mission to provide exciting educational and cultural activities around the history of the Hegeler Carus Mansion.”

Looking Ahead: Building a Stronger Future Together

“Executing a marketing plan will further our impact on visitors and the community”, said Laura Walker, “This plan will guide the Mansion’s efforts to create a more sustainable and engaged future, working toward a goal where cultural preservation is paramount”.

Marketing firms interested in working on the Mansion’s Marketing Plan should review the Request for Proposal at www.hegelercarus.org/rfp. Proposals are being accepted until March 31, 2025. Late submissions will not be considered.

For additional information about the Request for Proposal, the Hegeler Carus Mansion's Marketing Plan, or to learn more about upcoming programs and initiatives, please contact:

Media Contact:

Laura Walker, Executive Director

Phone: 815-224-5891

Email: laura.walker@hegelercarus.org

Website: www.hegelercarus.org